Social Impact on Big Data

red-wood-ant-4398_640-300x225BizKnowlogy recently guest blogged on PreScouter, click for the full article.

Summary: Social Marketers are using big data to drive eyeballs and shopping carts. You are the product. The simple goal: treat you like an ant. Put sugar directly in front, and like the ant, you will consume it quickly. People are not ants. To understand people you need to look at all the social relationships. You cannot just dig up the ant nest and peer into all the tunnels.  You need other big data tools to examine the many ways people interact to form a complex social web.

The Good News, “..the trends are clear; it will be possible to re-shape our world. BIG DATA is getting BIGGER and BETTER.  Our SOCIAL awareness is following the same trajectory sociologists followed. We are shifting from understanding INDIVIDUALS to GROUPS to CITIES and beyond.  We are shifting from counting things and individual behaviors to understanding connections across large groups.”

 

Masthead image via qthomasbower @ flikr

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